Online Seller Policy


Aquatop is committed to working with customers to facilitate the sale of Aquatop products through ecommerce channels. Aquatop maintains an eCommerce Authorized Reseller Policy to protect Aquatop brand and intellectual property, as well as authorized channel partners. This policy is also in place to protect end customers, ensuring they receive accurate product information, pricing and customer service that meets Aquatop standards. Finally, the policy works to ensure fair competition among resellers as well as supporting those who have invested in stocking and marketing Aquatop products and abide by Aquatop policies and programs. Aquatop will interpret and enforce this policy at its sole discretion. In order to be considered an eCommerce Authorized Reseller (“Reseller”), you must meet the following requirements:

Maintain a Brick & Mortar Retail Location

  • Have a Brick & Mortar retail location that sells Aquarium products and aquatic livestock

Sell on Approved Websites Only

  • Unless otherwise explicitly authorized in writing by the Director of Sales, subsequent to the effective date of this policy, Resellers may only take orders via websites owned and operated by their own company. Selling on third party marketplaces (e.g., Amazon, eBay, Walmart, Etsy, etc.), drop- ship accounts (e.g.,,, Newegg, etc.) or classified sites (e.g., Craigslist, Facebook Marketplace, etc.) is strictly prohibited.

Maintain Accurate Brand & Product Information

  • Maintain proper use of all Aquatop trademarks.
  • Sell product only in original packaging.
  • Do not duplicate, or develop different, UPCs to differentiate a product.

Online Marketing

  • If a Reseller wishes to participate in the marketing of Aquatop brand and product through a Google Adwords Account, the reseller must submit a request to Aquatop for a list of approved ad keywords to use as to not to compete directly with Aquatop primary marketing efforts.  

Sell Only to End Users

  • Only distributors purchasing products directly from Aquatop are authorized to resell products to Resellers in accordance with this policy.
  • Resellers should not sell Aquatop products to other eCommerce resellers. Aquatop recognizes that sales to eCommerce resellers may inadvertently occur from time to time. Therefore, in the event you inadvertently transact with other ecommerce resellers, you must disclose the details of those transactions (e.g., when and to whom such products were sold) so that Aquatop may enforce this policy.
  • Sellers transacting Aquatop products through eCommerce that did not procure product from Aquatop, or an authorized distributor of Aquatop, directly, are not authorized to sell Aquatop products online or use Aquatop trademarks, copyrights, images or product information. Aquatop reserves the right to take enforcement action against the seller and supplier of the product in accordance with this policy.

Unauthorized Exports or Marketing in Other Countries 

  • You shall cooperate with Aquatop in preventing unauthorized exportation of the Products. You shall not advertise for sale or ship Products outside of the U.S. or sell Products to any third party that advertises for sale or ships the Products outside of the U.S., in each case without the prior written consent of Aquatop. 

Bulk Sales by Resellers 

  • The Products may not be sold in bulk by Resellers. “Bulk” is defined as more than (3) cases in a single transaction. Resellers shall use reasonable efforts to identify suspicious purchase patterns (e.g., frequent purchases by an individual) and promptly report the same to Aquatop. 

Customer Confusion 

  • You may not advertise, market, promote, display, demonstrate, bundle or sell non-Aquatop products in a manner that would create the impression that the non-Aquatop products are made by, endorsed by, work with or are associated with Aquatop. You must ensure that the Products never are misbranded or represented as another brand. 

Disclose All Seller Names & Properties

  • Maintain accurate and up-to-date company information and disclose all retail locations, web properties, temporary storefronts and seller names across all channels directly to Aquatop. Any seller transacting through eCommerce must report all websites and seller names advertising or transacting Aquatop products to

Aquatop Minimum Advertised Price Policy

  • All Resellers acknowledge they’ve received Aquatop MAP policy from an authorized Aquatop distributor or Aquatop company.  If MAP policy is violated, Reseller status will be revoked immediately. 

Legal Compliance

  • Resellers acknowledge that they will comply with all applicable laws, rules and regulations related to advertising, sale and marketing of Aquatop products, including but not limited to:
  • Don’t make false or misleading claims or engage in deceptive sales tactics.
  • If you email customers, comply with CAN-SPAM (and other similar laws).
  • If you maintain an online presence, publish a privacy policy and comply with it.
  • Use known and trusted checkout vendors only and ensure that credit card
    transactions flow through a PCI-compliant payment stack (i.e., one in which credit card numbers are not collected by the merchant).


  • Resellers that fail to comply with any term in this policy will be subject to enforcement actions at Aquatop discretion including but not limited to:
  • Loss of authorization to sell Aquatop products online
  • Reseller will be given a reasonable amount of time to sell through inventory on hand if loss of authorization occurs
  • Suspension of shipments
  • Permanent termination of Resellers account with Aquatop
  • Resellers may not circumvent any term of this policy through any means. Aquatop will interpret any violations of this policy in its sole discretion. No failure or delay of enforcing this policy shall be deemed a waiver of right. Aquatop reserves the right to modify this policy at any time.

eCommerce Authorized Reseller Benefits

  • Resellers that abide by all facets of this policy will be deemed authorized to sell Aquatop products in ecommerce, provided they maintain constant adherence to the policy. Resellers understand they do not have any proprietary rights to Aquatop trademarks or other intellectual property but are authorized to use Aquatop trademarks, copyrights, images and product information for the sole purpose of reselling Aquatop products.